When surfing the internet, you come across different types of ads. If you find exciting advertisements, visit the page to learn more about them. This is one of the techniques used by businesses to improve the traffic to their website. This method is called as Pay-Per click. In this, the host websites are paid per click. Both the host websites and companies are benefited from using this. But there are many situations under which the companies can be cheated for income or give false traffic. This is why it is necessary to have google ad fraud protection to ensure the relevant traffic to the website.
What is the Pay-Per-Click technique?
Pay-Per-Click is a marketing technique used by many to increase visits to their website. More visits to your website increase the chances of selling the services and products. More than one company is providing the same product or services. When you use this technique, traffic to your website can be increased compared to your counterparts. The companies take the help of different websites to publish their ad on the website’s page. Based on the clicks, the companies pay the publishers.
What are the types of fraud?
- Bots
In this type of fraud bots or a programmed script clicks on the ads giving the impression that the website is getting related. Most websites do this to earn more revenue. And the rival companies to exploit the advertisement resources of their counterparts.
- Giving false clicks
Instead of using bots, humans are used to creating false clicks in return for something. This gives the impression of visits to the website, but the users are not interested in the services that the website has to offer. This type of fraud is difficult to detect. For this, the protection software checks the relevance of the clicks. The users needing money are paid some amount in return for the clicks.
- Ad injection on the website
This type adds ads to publishers’ websites without their knowledge. This can be done using some software. This can also overlay the content of the publisher’s website.
- How is it a threat to the companies?
The reason behind these types of websites is the visibility of their websites. But false traffic to the websites leads to irrelevant buyers as the visitors are not interested in the company. It leads to the depletion of the resources of the companies. The publisher’s website or the rivals are benefited from this.
How Google ad protection software helps you?
The software tries to find the bots that provide false clicks. It analyses the behavior of the clicks. Then the software helps you to analyze the amount of traffic to your website and the sale. This allows you to save the resources that get spent on the advertisement. The google ad protection software helps you to differentiate legit users from fake ones.
