Advertise On Google
Advertise On Google: Within the world of digital advertising, there are many options to publicize our business and attract new customers to the web.
Currently, anyone who wants to make a query, or search for a service or a product uses the Google search engine. Therefore, it is essential to advertise in the search engine, since it is the place where our potential clients are.
The Google Ads advertising tool and Google Ads Agency allow us to create campaigns and publish ads for our company so that they appear both on the first page of Google search results and on associated websites.
Although this type of online advertising has many advantages for companies, there are 6 reasons why you should start using Google Ads in your business:
1. Does not require a minimum investment
Compared to other more conventional types of advertising, advertising campaigns with Google Ads do not require a minimum investment. Depending on your business budget, you decide how much you want to invest and when you want to invest it.
Also, thanks to pay-per-click strategies, you only pay when a user clicks on your ad.
2. Ads are shown at the perfect time
Users turn to Google when they have a need. At that moment, while they perform a search, our company’s ads appear in front of the user as a possible solution to their needs.
Thanks to these advertising campaigns offered by Google Ads, our ads will be visible to all those users who carry out searches related to our sector, product or service.
3. Measure return on investment (ROI)
Currently, Google Ads has indicators that allow you to measure the return on investment. To do this, you must set up your account in a way that enables you to track conversions that occur on the website, whether they are submitting web forms, making phone calls or making purchases on the web.
In addition, another advantage of this functionality is the possibility of running complete reports with the keywords and ads that have generated the best results.
4. Improve the quality of the web
In order for our campaigns to be relevant, advertising on Google Ads requires us to have consistency between the ads and our website. When a user clicks on our ad and arrives on the web, it is vital that there is a connection between what he expects to find and what we offer him.
Google Ads offers us the possibility of creating different versions of ads and knowing which designs work best. Once we know which creatives work best, we can implement them on our website.
5. Complement the SEO strategy
Optimizing the web to appear on the first pages of search engines can be tedious and results sometimes take months to appear.
The Google Ads tool provides us with immediacy, since our ads appear published in the search engine in a matter of hours. In addition, it allows us to search for the keywords that offer the best results for our business.
This selection of keywords will help us improve our SEO strategy, obtaining favorable results in the medium and long term.
6. Optimize the other forms of advertising
Google Ads provides a series of metrics that help us measure not only the traffic that reaches the web, but also lets us know the products or services that work best in our business.
Once we launch our advertising campaigns in Google Ads we will be able to know how many users arrive on the web, how many potential customers make a conversion and compare the total cost for each sale. These metrics will help us make accurate decisions about other offers and promotions and improve other advertising campaigns.
And it is that, Google Ads is a powerful tool that allows us to promote our company accurately and quickly. Whatever your investment, if you are looking to attract quality traffic to your website or generate sales for your business, ask us about Google Ads advertising services.
