The digital marketing analyst salary is the average yearly salary of a digital marketing analyst. This position exists within the field of digital marketing and is responsible for analysing data and providing insights to help improve digital marketing campaigns. A digital marketing analyst typically has a bachelor’s degree in marketing, computer science, or a related field. Many digital marketing analysts also have experience working in digital marketing or a related field.
The digital marketing analyst’s salary is based on the position’s responsibilities, education, and experience. The average digital marketing analyst’s salary is $75,000. However, salaries can range from $50,000 to over $100,000 per year, depending on the company and position. Digital marketing analysts are in high demand as companies increasingly rely on digital marketing to reach and engage customers. As a result, digital marketing analyst salaries are expected to continue to rise in the coming years.
According to Paysa, the median salary for a Digital Marketing Analyst across all companies is $64,929 per year. However, salaries for this position can range widely, from a low of $41,395 to a high of $92,867 per year.
The top paying companies for this position are AOL ($92,867 per year), Yahoo! ($84,615 per year), and Microsoft ($83,741 per year). However, digital marketing analysts at these companies are typically more experienced than those at other companies, so entry-level salaries will likely be lower.
The lowest paying companies for this position are Apple ($41,395 per year), Facebook ($45,000 per year), and Twitter ($50,000 per year). These companies are typically more focused on social media marketing, so the digital marketing analyst role may be more entry-level than at other companies.
Overall, the digital marketing analyst salary is fairly middle of the road when compared to other marketing positions. However, there is a wide range of salaries within this field, so experience and company size will likely have a big impact on earnings potential.
What does a Digital Marketing Analyst do?
A digital marketing analyst is responsible for analysing data to help a company optimize its digital marketing efforts. This may involve coming up with new strategies, or simply determining which existing strategies are most effective. In either case, the goal is to help the company increase its online visibility and reach more potential customers.
To do this, a digital marketing analyst must be well-versed in digital marketing tools and techniques. They must also be able to use data analysis software to identify trends and patterns. In some cases, they may even need to write code to automate certain tasks. The digital marketing analyst’s salary is typically commensurate with experience and skill set. However, as digital marketing becomes more and more essential to businesses, the demand for analysts is expected to grow. This means that salaries are likely to rise in the future as well.